Twilio Segment: The Customer Engagement Stack: A Definitive Guide to Customer-Centric Tools and Technologies

Twilio Segment Report front cover. The customer engagement stack: A definitive guide to customer-centric tools and technologies.

The Customer Engagement Stack: A Definitive Guide to Customer-Centric Tools and Technologies

Learn about how the traditional tech stack has evolved into a more holistic and focused approach: the “Customer Engagement Stack.” At the heart of this new stack lies a crucial component, the Customer Data Platform (CDP), which helps orchestrate and unify data to power exceptional customer experiences.