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By team › Customer experience

Help customers on any channel, with every earlier conversation already on screen.

Your contact centre sees each customer's calls, WhatsApps, chats and emails as one conversation, and you see satisfaction, effort and repeat contacts for each channel in one view.

Your contact centre sees each customer's calls, WhatsApps, chats and emails as one conversation, and you see satisfaction, effort and repeat contacts for each channel in one view.

Your contact centre sees each customer's calls, WhatsApps, chats and emails as one conversation, and you see satisfaction, effort and repeat contacts for each channel in one view.

Customer experienceLast 12 months
Repeat contactsCustomers getting back in touch within 7 days
19.4%11.2 pts since go-live
SatisfactionOut of 5
3.0
0.5 since go-liveLast year 4.1
Effort to resolveContacts per issue
Before2.9
Now1.3
One customer, one thread3 channels
Email, Monday“My order arrived with a cracked screen.”
WhatsApp, Tuesday“Here's a photo. A replacement would be great.”
Call, WednesdayAgent opens with the photo and a replacement already booked.
What the agent sees
Order 48213, arrived damaged
Photo of the damage
Wants a replacement
0times asked to repeat
Repeat explanations, last 12 months
Tell us once

Customers explain things once, and the next agent picks up from there.

Calls, emails, WhatsApps and webchats from the same customer land in one thread, so whoever answers next can see what has been said and agreed so far.

Calls, emails, WhatsApps and webchats from the same customer land in one thread, so whoever answers next can see what has been said and agreed so far.

Calls, emails, WhatsApps and webchats from the same customer land in one thread, so whoever answers next can see what has been said and agreed so far.

One thread per customer

One thread per customer

Email, chat, WhatsApp and calls in one history.

Email, chat, WhatsApp and calls in one history.

History on screen as they connect

History on screen as they connect

Agents see what was said and tried before they pick up.

Agents see what was said and tried before they pick up.

Move between channels

Move between channels

A conversation can start on one channel and finish on another in the same thread.

A conversation can start on one channel and finish on another in the same thread.

Journey map

Five stages of a customer's journey, and the measure each one moves.

Pick a stage to see what changes for the customer once the journey is joined up, and which measure it moves.

Pick a stage to see what changes for the customer once the journey is joined up, and which measure it moves.

Pick a stage to see what changes for the customer once the journey is joined up, and which measure it moves.

Customer effort, stage by stageBefore go-liveJoined up with Ciptex
40% less effort
Notices a problem
What the customer doesOpens webchat or WhatsApp from your website, at whatever hour suits them.
How it's handledMAIA replies straight away and takes the order number.
MovesEffort
AI that helps

MAIA sorts refunds and order updates at any hour, and hands everything else to your team.

MAIA sorts refunds and order updates at any hour, and hands everything else to your team.

MAIA sorts refunds and order updates at any hour, and hands everything else to your team.

When a conversation needs a person, or the customer asks for one, MAIA passes it over with a summary and the agent picks up from the last message.

When a conversation needs a person, or the customer asks for one, MAIA passes it over with a summary and the agent picks up from the last message.

When a conversation needs a person, or the customer asks for one, MAIA passes it over with a summary and the agent picks up from the last message.

Answers straight away

Answers straight away

Bookings, refunds and order questions answered with no queue.

Bookings, refunds and order questions answered with no queue.

Hands over sensitive conversations

Hands over sensitive conversations

Complex or sensitive conversations go to a person straight away.

Complex or sensitive conversations go to a person straight away.

CustomerI've been charged twice for my order.
MAIAThat needs a person. I'm passing you to our billing team now, with everything you've told me.
Billing has the full storyCharged twice on order 48213
Billing teamI can see the double charge on your order. I've reversed it now.

A person, whenever they ask

A person, whenever they ask

A button to reach a person sits in every conversation.

A button to reach a person sits in every conversation.

The whole story goes with them

The whole story goes with them

Summary, intent and mood land on the agent’s screen.

Summary, intent and mood land on the agent’s screen.

Extra care

Flag a customer who needs more time while they're still on the line.

The agent flags extra needs during the conversation, and the specialist team sees the flag and the notes before they speak to the customer.

The agent flags extra needs during the conversation, and the specialist team sees the flag and the notes before they speak to the customer.

The agent flags extra needs during the conversation, and the specialist team sees the flag and the notes before they speak to the customer.

Live callExtra support
The customer, in their own wordsI've just been made redundant, so this month is tight.I don't think I can pay it all. Can I have a bit more time?
Care plan
Passed to the specialist team
More time, no pressure today
Notes kept, never retold
190customers given extra support this month

Spotted in the moment

Spotted in the moment

Flagged by the agent during the conversation.

Flagged by the agent during the conversation.

Handled by the right people

Handled by the right people

Passed to a specialist team with the time to listen.

Passed to a specialist team with the time to listen.

Kept on record

Kept on record

Notes stay on the record across every channel and site.

Notes stay on the record across every channel and site.

Satisfaction by site
Manchester4.4
Leeds3.7
Glasgow4.0
Bristol4.7
Cardiff3.4
Home workers3.9
1.3spread between sites
Every site

Satisfaction measured the same way in Cardiff, Manchester and at home.

Shared routing, one QA scorecard and one knowledge base give each site the same answers to work from, and satisfaction for each site sits side by side.

Shared routing, one QA scorecard and one knowledge base give each site the same answers to work from, and satisfaction for each site sits side by side.

Shared routing, one QA scorecard and one knowledge base give each site the same answers to work from, and satisfaction for each site sits side by side.

Track record

The platform Shelter's advisers use, with card payments certified to PCI DSS 4.0.

Shelter · Housing and homelessness advice
31,000+households helped
22offices
Housing advisers in 22 offices work from the same customer history, so help joins up wherever someone gets in touch.Book a demo
PCI DSS 4.0Ciptex Pay lets customers pay without reading card details out loud.
30+Industry awards, including the CCUK Awards 2025.
Since 2021The UK's longest-standing Twilio partner, Gold since 2021.
Questions

How AI and vulnerable customers are handled on the new platform.

Will customers have to learn a new way to contact us?

No. They keep using the channels they already use: phone, WhatsApp, webchat, email and SMS. What changes is that every one of them lands in the same place, so the help they get joins up.

Still got a question?A review with our team shows where your customer journeys could join up.
Book a review

Will customers have to learn a new way to contact us?

No. They keep using the channels they already use: phone, WhatsApp, webchat, email and SMS. What changes is that every one of them lands in the same place, so the help they get joins up.

Still got a question?A review with our team shows where your customer journeys could join up.
Book a review
Proof

Read how Shelter and Vertu Motors changed the help their customers get.

One customer history in front of 6,000 employees, at the contact centre and in the showrooms.

Vertu Motors' showrooms and contact centre now share one customer record, so website visits, emails and calls are in front of whoever picks up next.

Read the case study
10xmore successful customer outcomes
6,000employees on one platform
15xmore people able to help a customer

Book a demo to follow one of your own customer journeys across channels.